NOVEMBER 21st 2025
Join us in championing local shops and makers this Pink Friday — the heart of holiday shopping starts here.
What is
Pink Friday?
Before Black Friday, Think Pink.
Pink Friday is a nationwide event dedicated to celebrating and supporting small and local businesses, before the big boxes.
Since 2020, taking place the Friday before Black Friday, Pink Friday encourages shoppers to discover and support small retailers first during the holiday season.
#SupportSmallFirst gives retailers an opportunity to tell their story and celebrate with their local community!
How to
Participate:
- Sign up (FREE) to get your promotional pack and get on the map
- Plan to host a Pink Friday event and invite local friends to do the same
- Tell the media and tell your storyÂ
Pink Friday is a day to spread the word of WHY you’re in business, what it means to shop small, and why to do it first!Â
When we team up in COMMUNITY over COMPETITION and promote Pink Friday together, the world gets to hear what it means to #supportsmallfirst!
INSTANT ACCESS WHEN YOU SIGN UP FOR PINK FRIDAY:
When you sign up, you’ll get immediate access to:
Retail Education Downloads:Â
Your step-by-step holiday sales game plan, delivered straight to your inbox.
Facebook Event
Access:Â
One click, and you’re in the room with thousands of retailers just like you—sharing ideas, energy, and proven wins.
#SupportSmallFirst Map Spot:
Put your store on the map—literally—and get found by shoppers who want to shop small first.
Done-for-you Media Kit:
We wrote the captions, built the graphics, and made it easy to spread the word about Pink Friday.
Hubventory Wholesale Deals:
Score exclusive product discounts to stock your store.
ARE YOU A BOUTIQUE HUB MEMBER? YOU GET EVEN MORE:
Sign up to access these Pink Friday extras:Â
VistaPrint Discount:
Save up to 55% off custom signs, postcards, and printed materials.
Pro-Level Training:
Learn from the pros—what’s working to make Pink Friday the best sales day of your year.
Promote Your Deals:
Share your Pink Friday promos in our 35K+ strong Shop the Best Boutiques group.
What The Community Says About Going Pink!
"I just have to give a HUGE thank you and shout out to The Boutique Hub for helping us make Pink Friday THE BEST SALES WEEKEND EVER!!! 254 orders to fill... 254 happy customers... and 254 reasons to be so grateful today!!!!"
— Suzy Hutchinson
"Â Ladies I am absolutely BLOWN away! Tonight we participated in the first ever PINK FRIDAY event graciously hosted by the HUB! I am forever grateful for this group. This was our numbers from a 30 minute live in The Best Boutiques page tonight! There is still support for small businesses out there, I encourage you to not give up and get out there and hustle! YOU can do this too!"
— Bethany Kay
"Thank you so much for all the orders and support yesterday for the first Pink Friday celebration and sale. I'm beyond grateful for all of my returning customers and the new ones that joined in. It's truly bittersweet to watch FWB evolve and grow. I'm still hustling and have so much more to learn and do. I continue to encourage you all to support small businesses in your area and online. I know Amazon, Walmart and Target have a lot to offer but so do small shops in your area. In these trying times all these stores, restaurants, bars, etc, nee love and support!"
— Forever Western Boutique
“Today was the highest sales we have EVER had in our business. I cried happy tears at the end of the day as I have felt very discouraged lately and today just restored my soul. I was able to interact and serve customers & I locked our door tonight remembering why I started this business. From the bottom of my heart, THANK YOU for organizing this!”
— Kate WestphalÂ
GIVING BACK TO OUR COMMUNITY
When you sign up, The Boutique Hub will donate $1 for every participating business to Heart on Mainstreet.
Heart on Main Street’s Natural Disaster Program provides financial assistance and resources to help independent retailers recover after catastrophic events. This year, for every retailer who signs up to participate in Pink Friday, we’ll donate $1 to Heart on Main Street to support retailers impacted by the recent floods in the Texas Hill Country.
Sign Up For Pink Friday
Get instant access to the exclusive resources, press releases, media kit, done for you marketing materials, and to get on the Pink Friday Map! Â
All store types, sizes and locations are welcome!
Brick and Mortar or online, boutique or not. If you promote supporting small businesses first, join us.
GET ON THE MAP
When you sign up to participate in Pink Friday, we’ll add you to our Map, for small business shoppers around the world to discover and support you. Â
Add your brick and mortar location, or list your online business - and then join us in promoting small businesses world wide in community over competition! (coming soon!)
Not a Boutique Hub Member Yet?
Let's Fix That!
What you just saw is only a peek at what our members get every single month: action plans, live trainings, challenges, resources, and exclusive discounts that move the needle.
Tools to simplify your day
Trainings that drive real results
A community that gets you
Join thousands of boutique owners who are growing smarter, not harder, right here inside The Boutique Hub.
