Your business, fully optimized.
The proven, retail-specific coaching program that helps boutique, gift, and home store owners stop winging it and start running a business that actually pays them.
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Get First Access to January 2026 Enrollment
Join the list and be the first to know when Retail Bootcamp opens.
Payment plans are available when enrollment opens.
Enrollment is limited each round to maintain quality coaching. Joining the waitlist ensures early access and first notice of seats!
Transform the Way You Run Your Retail Business
Retail Bootcamp is the premier coaching program for boutique, gift, and home store owners who are ready to grow with strategy, not guesswork.
Over 14 weeks, you’ll learn alongside your industry expert coaches, Ashley Alderson, Sara Burks, and 40+ specialists as they walk you through the systems, numbers, and processes that strengthen every part of your business.
Running a business shouldn’t feel like constant chaos.
When you learn the right systems, you stop duct-taping your way through the day and start thinking like the CEO your business actually needs.
What You’ll Learn:
The Six Layers of Retail Bootcamp
Layer 1: Business Foundations: Build the rock-solid base every successful store needs.
- Define your vision and goals
- Clarify your brand
- Strengthen your mindset and productivity
Layer 2: Products and Profit: Get control of your money and your merchandise.
- Adopt Profit First principles.
- Master inventory flow
- Prevent overbuying and protect your cash
- Plan for lean, scalable growth
Layer 3: Team: Grow with people who elevate your business.
- Hire and train based on core values
- Build a healthy, productive culture
- Lead with clarity so the business runs more smoothly
Layer 4: Sales Strategy: Increase revenue with smarter merchandising and customer trust.
- Attract new customers
- Boost purchase frequency
- Grow AOV & deepen loyalty
Layer 5: Content Strategy: Create content that actually drives sales.
- Build a community-first content plan
- Repurpose and multiply your content
- Use video + live selling to maximize visibility
Layer 6: Marketing and Traffic: Bring in consistent shoppers without overspending.
- Craft a strategic marketing plan
- Increase retention and lifetime value
- Use ads + email + digital marketing intentionally
6
Proven Layers
The complete framework for building a profitable, scalable retail business.
6
Proven Layers
Our program is designed with six powerful layers that cover every aspect of your business…
14
Weeks of Live Coaching
Hands-on support, accountability, and weekly sessions that drive real progress.
14
Weeks of Live Coaching
Join our weekly live sessions to get the must-know insights you need right now! Don’t risk going it alone—learn with a community that’s here to support your success.
40+
Industry Experts
Get direct guidance from the best minds in retail, operations, buying, marketing & finance.
40+
Industry Experts
Learn from the best! Gain exclusive access to top industry experts, save yourself from costly mistakes, and fast-track your success.
3,500+
Retailers Transformed
Real stores. Real wins. Real results you can replicate.
3,500+
Retailers Transformed
Retail Bootcamp has transformed the lives of over 3,500 business owners just like you. Don’t miss your chance to be next—your success story starts here!
WHO IS RETAIL BOOTCAMP FOR?
THIS IS FOR YOU IF…
- You sell physical products
- You want systems instead of constant chaos
- You want to scale with clarity instead of guessing
- You’re ready to grow your sales, your confidence, and your paycheck
"If any of you have been thinking about joining Retail Bootcamp I say do it! I went from making 2,500-4,000 a month to 15,000-23,000 a month. ONE lesson completely changed the game for me!
The difference between others and Retail Bootcamp is I actually got to speak with Ashley, Sara and other experts about my SPECIFIC needs.”
– Teresa Campbell - 1st Class Lady Boutique
"The biggest difference is the RBC community; it truly becomes your people. The curriculum feels like a college-level program for boutique businesses, with self-paced modules, workbooks, and weekly live sessions with Ashley and Sara. That access is pure gold. And VIP takes it even further with one-on-ones and extra coaching calls. I’ve done it twice in the last four years because it’s that valuable."
– Beth Wadle - Miss Lizzie's
"Retail Bootcamp is absolutely worth it, especially with lifetime access to revisit and retrain. The business coverage is VAST and incredibly impressive. We’ve been in business for 50+ years, but as I take over, I’m seeing where things have slipped through the cracks. RBC helped me clearly identify what needs attention, how to fix it, and what can eventually be delegated. It takes dedication, but the foundation you build is worth every minute and every dollar, even if you use the monthly plan. It’s an investment you can write off, and one that genuinely pays off."
– Alan Au - Jimmy Au's For Men 5'8" and Under, Inc.
What Actually Changes When You Go Through Retail Bootcamp
Your Business Stops Feeling Chaotic
You finally have systems in place, so you're not putting out fires all day or reinventing the wheel every week.
Your Days Make Sense Again
Instead of being busy non-stop, you know what matters, what moves the needle, and when you can actually step away without everything falling apart.
You Start Paying Yourself On Purpose
No more "whatever's left at the end of the month". You understand what you can afford and pay yourself without guilt or second guessing.
Your Numbers Stop Feeling Intimidating
You know what to look at, what it means, and how to use your reports to make smart decisions you actually feel confident about.
You're Not Doing Everything Alone Anymore
You learn how to hire, train, and lead a team that fits your culture and supports growth without constant micromanaging.
Sales Become More Predictable
As your store, website, and merchandising start working together, so conversions improve instead of feeling random.
Marketing Feels Clearer And Lighter
You know where to show up, what to say, and how to attract the right customers without posting just to post.
Your Business Feels Exciting Again
Not just "surviving," but building something stable, scalable, and sustainable that actually supports your life.
What’s Inside Retail Bootcamp
14 Weeks of Small-Group Coaching
Hands-on support, accountability, and guidance from our expert team.
Lifetime Access
Revisit trainings, rewatch sessions, and refresh anytime you need.
6-Layer Growth Path Curriculum
A proven framework that walks you through every part of your business.
Weekly Live Q&A Calls
Get real-time answers and personalized support every single week.
Exclusive Weekly Guest Trainings
Deep-dive education from top retail, marketing, and operations experts.
Private Community + Accountability
Connect with retailers, stay on track, and never build your business alone.
Done-for-You Resources
Templates, calculators, scripts, checklists, and handbooks to implement fast.
Custom Dashboard & Expert Vault
All modules, replays, downloads, schedules, and an ever-growing library of expert trainings, all in one easy place.
“BOOTCAMP WORKS, Y’ALL! My mom and I implemented everything we could — no discounts, better margins, smarter buying — and we’re closing out the month just shy of $25,000 in sales. That’s huge for us as a gift + lifestyle shop. We’ve never felt more confident.”
– Karley Warren - True Blue Boutique
“My business has exploded in 3 short months. I was able to reach my yearly sales goal with Q4 still to go — all because I finally got into a real relationship with my numbers. RBC taught me how to read them, use them, and grow with them.”
– Vicki Rasmussen - Pistols and Petticoats
“I just wanted to share that I’ve taken Retail Bootcamp four times now, and this round happened to line up with opening my store back up. It has been a huge game changer — we’re doing almost $30k in-store, and before taking this program, this location didn’t even hit $6–8k. The traffic wasn’t there, and now it’s crazy in the best way.”
— Jamie Stroda - Aksent Boutique
Meet Your Coaches + Industry Experts:
Ashley Alderson & Sara Burks
With Sara Burks’ 25+ years of retail expertise and college-level teaching background, paired with Ashley Alderson’s digital marketing mastery and experience mentoring thousands of retailers through The Boutique Hub, Retail Bootcamp delivers an unmatched level of insight and support.
Together, Ashley and Sara guide you through every layer of your business — all six of them — combining strategy, humor, honesty, and heart. They’re more than coaches; they’re your partners in building the business and life you want. Get ready to learn, laugh, and grow in ways you didn’t expect.
Ashley Alderson
CEO & Founder of The Boutique Hub & Hubventory
Sara Burks
Director of Partnerships & Education at The Boutique Hub
Plus Weekly Live Guest Education From Top Industry Experts
Retail Bootcamp goes far beyond the core curriculum. Every week for 14 weeks, you’ll join live sessions with leading professionals in retail, marketing, finance, leadership, e-commerce, and operations.
These experts bring fresh perspectives and proven strategies on topics like:
- Viral social media + visibility strategies
- Smart inventory buying and cash-flow management
- Building a standout e-commerce presence
- Facebook + Instagram ads that drive real ROI
- Customer retention + loyalty programs
- Using financial reports to fuel growth
- Creating a strong, values-driven team culture
….. And so much more!
These sessions deliver cutting-edge, real-world insights you can implement immediately, giving you a 360° support system that covers every corner of your business.
Jeff Fenn
Boutique Hub Black
Digital Marketing & Ads
Jane Kasper
Glow Group
Email Marketing
Christyne Gray
She Profits Now
Money Management & Cash Flow
Josh Orr
Capital Commerce
In-store & Online Commerce
Shannon Gordon
The Boutique Hub
Organic Content & Social Media
Mary Landgrebe
Well Retailed
Inventory Management
Ulla Hald
Faves App
Inventory Management & Buying
Lou Mintzer
Grid & Pixel
Grid & Pixel - Email Marketing/AI Marketing
Guillaume Faure
LiveMeUp
Live Selling Shopify
Tony Chinn
The Buying Agency
Sourcing/Inventory Buying
Amanda Fairley
PrismXII
LLC - Color Analysis
Angie Avard Turner
Angie Avard Turner Law
Trademark Protection/Copyright Assistance/IP Protection
Brad McNair
Bloomly Digital
Digital Marketing/Live Selling
Ciera Elledge
CommentSold
Liveselling/Short Form Video
VIP
EXPERIENCE
When enrollment opens, you’ll have the option to upgrade your experience for even more personalized support, hands-on coaching, and deeper transformation. Ideal if you want deeper coaching, personalized guidance, and extra accountability.
VIP UPGRADE INCLUDES:
1:1 Coaching Sessions
- One personal strategy session with Sara Burks: Dive into your financials, operations, team structure, and day-to-day systems to strengthen the foundation of your business.
- One personal strategy session with Ashley Alderson: Review your marketing, e-commerce goals, visibility plan, and long-term growth strategy with tailored guidance.
VIP-Only Small Group Coaching
- Four exclusive VIP group coaching calls: Get individual feedback on your business, numbers, team, content, social media, and Facebook Ads. Sessions are led by Ashley Alderson, Sara Burks, Jeff Fenn, and Shannon Gordon, with personal Q&A time built into every call. (All sessions are recorded; approx. 90 minutes each.)
Personal SEO + Ads Review
- A custom SEO audit report
- A 30-minute personal Facebook Ads & SEO review with Jeff Fenn: Gain clarity on what’s working, what’s not, and where the biggest opportunities are.
LA EXPERIENCE
Your All-Access Guided Buying Trip to the LA Fashion District
September 29 - October 1, 2026
Los Angeles, California
A hands-on, small-group experience for boutique owners who want to shop smarter, increase margins, and leave with inventory they can confidently sell.
What You’ll Experience
- Guided showroom visits with pricing, MOQs, and fit insights
- Hands-on cash & carry shopping in San Pedro
- Source higher-margin products and differentiate your store
- In-market education tied directly to your buying decisions
- Access brands and suppliers not found at traditional markets
- Private labeling & consolidated shipping strategies
- Built-in networking with boutique owners & industry experts
Who This Is For
Ticket Options
Tentative Schedule
HEAR WHY RETAILERS LOVE BOOTCAMP
“Every time my business grows, I get something new out of Retail Bootcamp.”
“Retail Bootcamp is like having a four-year business degree, without the four years.”
"July after starting Retail Bootcamp, my revenue was up 36%... August was up ... 534%! Like that's insane"
“We joined for the guidance, but we stayed for the community.”
“Retail Bootcamp isn’t just an investment in me, it’s an investment in my entire team.”
“I didn’t know which way to turn when I bought my business. Retail Bootcamp was a total game changer.”
Why Join the Waitlist?
- First access to enrollment
- Best pricing before the public
- Early bonus announcements
- Limited VIP + LA upgrade seats
- First notice when calls begin
What to Expect When Enrollment Opens
- Multiple payment plans available
- VIP + LA upgrades offered during checkout
- Enrollment opens only twice per year
- Limited seats
Get First Access to January 2026 Enrollment
Join the list and be the first to know when Retail Bootcamp opens.
Payment plans are available when enrollment opens.
