Your New Retail Growth Weapon

Like college for boutique owners, Retail Bootcamp is the most trusted, and well known program for boutique owners serious about business. For 12 weeks with LIVE group coaching, work with Ashley Alderson, Sara Burks & 40+ experts on every single area of your business.

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Time to build a sustainable, scaleable business that brings both profit, and the peace every owner wants.

Like college for retail boutique owners, Retail Bootcamp is the most trusted live group coaching program for owners and teams serious about growth.

With lifetime access to Bootcamp, joining means participating in live group coaching for 12+ weeks, twice per year. Plus access to digital lessons, downloads and 50+ guest experts to meet you exactly where you are.

Inside of Retail Bootcamp, you’ll get lifetime access access:

Live, weekly access to learning with Ashley & Sara
30+ easy-to-follow digital lessons across 6 layers of business
14 weeks of live, group coaching covering all lessons
Private Facebook community for daily Q & A
50+ Guest Experts speaking on each lesson
20+ Downloadable Templates & Bonuses
Invitation to private LA Buying Retreat
Lifetime access to participate each semester

Growing retailers of all types, online, brick & mortar and live sellers, who are ready to hit the next level of growth
Brick & mortar stores ready to optimize cash, team, marketing and build their online presence
Online and live selling stores looking to build a long term sustainable business
New retailers, ready to optimize financials, marketing strategy, and build a recognizable brand
Experienced stores hitting the wall, and ready for a new angle
Multi-Million dollar sellers and stores, always learning new ways to optimize & systematize growth

Combining Sara Burks’ 25+ years in retail and college level coaching experience, and Ashley Alderson’s background in digital marketing and coaching thousands of retailers world-wide in The Boutique Hub, Bootcamp is unique.

Covering every area of your business, six layers deep, Ashley & Sara are passionate about not only your business, but your life.

You’ll laugh, you’ll learn, you might even cry. But your business will never look the same with their in-depth support.

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All The Tools You Need To Build A Successful Online or Brick & Mortar Business

We go deep into EVERY area of your business, from your numbers (from all angles), proven social media strategy from organic to paid ads, eCommerce, team training, mindset, productivity....we talk online AND brick and mortar traffic and merchandising strategies. Plus you get all of Ashley’s strategy, Sara’s strategy, and we bring in 50+ guest experts who know more than us to help illustrate!

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Foundation

You have to walk before you can run. Set up the foundation for a lasting successful business with our building blocks of retail.

Products

Tired of scrolling FashionGo with no real plan? We have the formulas you need to help improve your margins & bottom line.

Team

Whether you are looking to make your first hire or 50th, we have checklists & downloads to help you navigate managing a team.

Sales

What are you doing to differentiate your store from all of the others? Are you serving your customers as well as selling to them?

Content

Content is King! But this King can often be difficult to manage. We will teach you the secrets to maximizing your content.

Marketing

Are you keeping up with all of this year's marketing changes? Well don't worry, we have & we're happy to share it all with you inside.

Network, Strategize, Learn and Collaborate With Fellow Boutique Owners

During the LA Experience trip, we make a point to outline specific times to encourage networking so you can meet your boutique bestie. Nobody knows the challenges faced by a boutique owner quite like another boutique owner. This is your chance to build a team that reaches outside your own business and replicate the success seen by others.

Yes! I'm Ready to Enroll!

MINDSET TIPS

Actionable tips on how you can manage your mindset for positive growth. Understand limiting beliefs, setting intentions and casting the vision for where you're headed.

PROFIT EXPERTS

Bookkeeping: Tax Deductions, Gift Cards, and why Bookkeeping is Important!

If you need to generate as much profit as possible this year, this expert session is for you.

CREATING A BUYING PLAN

What do I really need to know about buying, pricing and creating a buying plan for my business?

HUMAN RESOURCES

Learn from HR expert, Cassie Nelson, as she talks about the tips you must know to grow your team, legally.

MARKETING EXPERTS

We stay up to date so you don't have to. Learn how to keep your marketing consistent to receive a great ROI.

SOCIAL MEDIA EXPERTS

In the ever-changing social media world, we'll keep you up-to-date on the latest changes to manage your content plan.

Weekly LIVE Training Sessions

We will meet every week to deliver the next building block, check-in on your progress, and reconnect as a group.

LAYER 1

FOUNDATIONS FOR GROWTH
Rebuild your customer persona, and strengthen your branding while solidifying your company vision, personal mindset, productivity, and operations plans. This layer must be rebuilt with all stages of growth.

LAYER 2

INVENTORY & FINANCIALS
From buying the right products, and quantities as you grow, while maximizing your margins and sell through, to making sure you're paying yourself your worth. This layer gets into the details of inventory, buying, cash flow, investing and future growth.

LAYER 3

TEAM
Your business is only as strong as the team behind it. Optimize how you hire, onboard, train and maximize the team supporting you. Use these checklists, handbooks & tools to get you where you want to be.

LAYER 4

SALES
From optimizing your entire e-commerce presence, to maximizing the layout of your brick-and-mortar. Sales strategy, channel optimization and merchandising are the intersection of your previous 3 layers coming together to see a return.

LAYER 5

CONTENT
Growth and sales don't come without a plan. But content creation can be exhausting. Here's how to get more done, with less. Combine your customer's needs, with branding, to layout a digital and physical strategy that will draw traffic.

LAYER 6

TRAFFIC & MARKETING
Traffic is useless without the 5 previous layers supporting it. Map out email marketing, PR, TikTok, Facebook, Instagram, Pinterest, SMS, paid traffic and traditional marketing to drive more traffic to your business in funnels that convert.